Business

AI to help Poland improve its image abroad, official says

Andrzej Dycha, president of the Polish Investment and Trade Agency (PAIH), told Rzeczpospolita daily that research conducted by the agency shows that Poland’s image has deteriorated in the eyes of foreign investors in recent years. He clarified that the use of AI could potentially reverse this trend.

“This is the legacy we inherited from our predecessors. We will try to change this situation… Within the agency, we are already taking action to rebuild this image, especially in the eyes of foreign investors,” he said.

As stated in the interview, the agency aims to improve Poland’s image mainly in the area of social media or on industry platforms.

“For the first time, we have planned funds and started work on incorporating artificial intelligence to improve the efficiency of PAIH’s operations. I believe there is tremendous potential to enhance our offer to entrepreneurs using this new tool,” Dycha disclosed.

PAIH is a body that focuses on attracting foreign direct investment to Poland and fostering international cooperation among Polish companies. It operates both in Poland and around the world through foreign trade offices.
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