While overall retail sales in Poland fell in September, ever-easier shopping online saw sales rise by 4.9%, new data shows.
That meant the share of goods purchased online grew from 8.3% to 8.9%.
Sales online have increased in several sectors, according to figures from Statistics Poland released on Tuesday.
For example, garment and footwear sales now make up just less than a quarter of all goods sold over the internet, growing from 17.8% of sales in September 2023 to 24.3% last month.
The trend is driven by the growing popularity and ease of of payment for online shopping, which is evident in the results of package locker company InPost. The firm saw its sales in Poland rise 22% in the second quarter of 2024 alone.
The results of the Warsaw-listed online marketplace Allegro.pl, the largest player on the Polish market, are a good litmus test for online sales. The company announced last month that it expects its third-quarter sales to increase by 8% to 10%.
Smaller players like online bike firm Dadelo are also seeing a rise in orders – the company grew its internet sales in Q3 by a third compared to last year.
The pattern of growth for internet sales is not isolated to Poland.
The European E-commerce Report published earlier this month by the European Commission found that across the 38 countries measured, online sales are forecast to grow by 5% in 2024, corrected for inflation.
Patrycja Staniszewska, President of the Chamber of Digital Economy, quoted by the European Commission report, said that deferred payments have gained popularity this decade, “reducing purchasing risk during economic slowdowns and inflation.”
Sales online have increased in several sectors, according to figures from Statistics Poland released on Tuesday.
For example, garment and footwear sales now make up just less than a quarter of all goods sold over the internet, growing from 17.8% of sales in September 2023 to 24.3% last month.
The trend is driven by the growing popularity and ease of of payment for online shopping, which is evident in the results of package locker company InPost. The firm saw its sales in Poland rise 22% in the second quarter of 2024 alone.
The results of the Warsaw-listed online marketplace Allegro.pl, the largest player on the Polish market, are a good litmus test for online sales. The company announced last month that it expects its third-quarter sales to increase by 8% to 10%.
Smaller players like online bike firm Dadelo are also seeing a rise in orders – the company grew its internet sales in Q3 by a third compared to last year.
The pattern of growth for internet sales is not isolated to Poland.
The European E-commerce Report published earlier this month by the European Commission found that across the 38 countries measured, online sales are forecast to grow by 5% in 2024, corrected for inflation.
Patrycja Staniszewska, President of the Chamber of Digital Economy, quoted by the European Commission report, said that deferred payments have gained popularity this decade, “reducing purchasing risk during economic slowdowns and inflation.”
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