Almost 50% of businesses in Poland utilize AI tools, while others are preparing for implementation within two years, aiming for significant business benefits, Rzeczpospolita daily wrote in a recent analysis.
The AI boom has not bypassed Poland, with local businesses increasingly keen on generative AI (GenAI) and announcing investments in this technology. Some 48% of businesses in the country already use it, with 34% utilizing it daily.
Companies already using GenAI also plan to expand their use. An overwhelming 89% of AI users intend to invest in large language models (LLM) within a year, with nine out of ten having budget allocations for this purpose.
Furthermore, according to the latest research from the SAS Institute, 46% of firms that currently lack AI tools plan to adopt them within the next two years.
Financial institutions are the most enthusiastic adopters of AI, driven by the need to build competitive advantages through new technologies. “In banking, leveraging new technologies is now a key area for gaining a competitive edge,” Paweł Kozub, a junior partner at Bain & Company, said.
Marketing (47%) and sales (34%) departments are the most active AI users in Poland. For three-quarters of Polish businesses, advanced algorithms improve efficiency and save costs. Experts highlight that GenAI can support company management, customer relations, product life cycles, and content generation.
Challenges remain
According to analysts at the International Data Corporation (IDC), 20% of manufacturing firms across Europe are conducting initial AI model tests without a clear spending plan.
Companies already using GenAI also plan to expand their use. An overwhelming 89% of AI users intend to invest in large language models (LLM) within a year, with nine out of ten having budget allocations for this purpose.
Furthermore, according to the latest research from the SAS Institute, 46% of firms that currently lack AI tools plan to adopt them within the next two years.
Financial institutions are the most enthusiastic adopters of AI, driven by the need to build competitive advantages through new technologies. “In banking, leveraging new technologies is now a key area for gaining a competitive edge,” Paweł Kozub, a junior partner at Bain & Company, said.
Marketing (47%) and sales (34%) departments are the most active AI users in Poland. For three-quarters of Polish businesses, advanced algorithms improve efficiency and save costs. Experts highlight that GenAI can support company management, customer relations, product life cycles, and content generation.
Challenges remain
According to analysts at the International Data Corporation (IDC), 20% of manufacturing firms across Europe are conducting initial AI model tests without a clear spending plan.
Ewa Lis-Jeżak, CEO of IDC Poland, told Rzeczpospolita: “The manufacturing sector has immense potential for innovation. It’s crucial to leverage experiences from automation and Industry 4.0 projects. However, many firms are currently just observing GenAI.”
Marinela Profi, an AI expert at SAS, said: “LLMs alone do not solve business challenges. GenAI should be seen as a developmental accelerator, not a toy to achieve all business aspirations.”
AI integration presents further challenges. Jakub Gwiazdowski, a manager at Transcash, said: “This technology requires money, training, and a shift in employee mindset, who may fear job security. These systems are costly and need long-term investments and substantial data inputs, which must be updated regularly.”
Moreover, using LLMs involves security risks, such as exposing sensitive company data and responsibility for generated content.
According to SAS, Poland is lacking in AI policy implementation. Only 52% of companies using AI have policies on bot usage, and a mere 6% feel prepared for current and future regulations.
Marinela Profi, an AI expert at SAS, said: “LLMs alone do not solve business challenges. GenAI should be seen as a developmental accelerator, not a toy to achieve all business aspirations.”
AI integration presents further challenges. Jakub Gwiazdowski, a manager at Transcash, said: “This technology requires money, training, and a shift in employee mindset, who may fear job security. These systems are costly and need long-term investments and substantial data inputs, which must be updated regularly.”
Moreover, using LLMs involves security risks, such as exposing sensitive company data and responsibility for generated content.
According to SAS, Poland is lacking in AI policy implementation. Only 52% of companies using AI have policies on bot usage, and a mere 6% feel prepared for current and future regulations.
Source: Rzeczpospolita
