The European Commission’s foreign aid department splashed out EUR 387,000 to throw a party in the metaverse on Tuesday evening in a bid to get young people excited about the EU but only five showed up, Politico reported.
“I’m here at the “gala” concert in the EU foreign aid department’s EUR 387k metaverse (designed to attract non politically engaged 18-35 year olds),” Devex correspondent Vince Chadwick tweeted. “After initial bemused chats with the roughly five other humans who showed up, I am alone.”
It seems house music blaring on the virtual tropical island – a site generated for the party – with avatars bouncing to the tune was not enough to attract the young, “non-politically engaged”, albeit bold things. No gatecrashers but the turnout was poor with only a handful showing up out of the 44 people who liked the official trailer.
The platform was created with the view of promoting the European Commission’s activities as part of the Global Gateway initiative. The Commission intends to channel EUR 300 billion via this initiative to infrastructural investments in developing countries.
The purpose of the undertaking, which fizzled out, was, according to a spokesperson for the Commission, to “increase awareness of what the EU does on the world stage” among 18-to-35-year-olds found “primarily on TikTok and Instagram” who are “neutral about the EU” and “not typically exposed to such information.”
I’m here at the “gala” concert in the EU foreign aid dept’s €387k metaverse (designed to attract non politically engaged 18-35 year olds — see story below). After initial bemused chats with the roughly five other humans who showed up, I am alone. https://t.co/ChIHeXasQP pic.twitter.com/kZWIVlKmhL— Vince Chadwick (@vchadw) November 29, 2022