Elon Musk resolves spat with Apple CEO Tim Cook

Elon Musk met with Apple's Tim Cook at its headquarters on Wednesday in Cupertino, California, and said to have resolved the conflict that started earlier this week.

“Good conversation,” Musk tweeted. “Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.”

Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.

— Elon Musk (@elonmusk) November 30, 2022

The meeting came after Musk signaled on Monday that he was willing to “go to war” with Apple after the company had largely stopped advertising on Twitter and had allegedly threatened to boot the social media platform from its App Store.

Musk specifically called out Cook in a series of tweets where he also raised the issue of censorship.

What’s going on here @tim_cook?

— Elon Musk (@elonmusk) November 28, 2022

Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why

— Elon Musk (@elonmusk) November 28, 2022

Several left-wing nonprofit bodies have recently pressured advertisers to stop advertising with the social media company because of account impersonation concerns and Musk's favourable view of some conservative figures.

Several organizations endorsed a letter to the executives of major advertisers, claiming that “extremists” view the takeover as a chance to post abusive, harassing, and racist language and imagery, as well as clear threats of violence against those they disagree with.

The CEO said he acquired Twitter for the purpose of creating a digital town square where people can discuss a wide range of beliefs in a healthy manner, without resorting to violence. According to him, the social media platform would not become a “free-for-all hellscape” where people could break the law.

In his remarks, Musk noted that negative coverage of the acquisition and subsequent reform attempts contributed to usage reaching record levels.